Magento 2 speed optimization
With the Magento 1 EOL date drawing near, moving to Magento 2 is paramount. While the Magento 1 speed optimization offers full page caching, a switch to Magento 2 comes with installation advantages such as technical support for on-premise and cloud-hosted editions.
Setting up a Magento 2 store is a rather simple process, but getting it up and running smoothly in the development environment is not so easy. For the latter, we offer expert Magento 2 performance optimization services from the ground up.
The Need to Optimize Magento Speed
The performance of your eCommerce store has a direct impact on the success of your business. Buyers get frustrated when the website page loads for an overextended period of time. Anywhere above 3 seconds, and buyers could abandon the site. Low speed is a problem not only for your customers but also for your contractors, content team, and the store as a whole.
Magento 2 is not slow by default, but it is the quality of installation that affects the performance speed and server optimization. Without proper configuration, it only takes a single product to slow down your entire catalog.
What We Offer
Our services include performance audits, server and database optimization, PageSpeed setup, Varnish & FPC configuration.
How We Increase Page Speed
There are four simple steps to help you speed up Magento 2 and improve performance
- Studying the quality of implementation of the front-end part of the site.
We check the availability of public CDN for fonts / icons / pictures / js libraries. We disable them, since modern browsers do not fully share public content, and we transfer the loading of this content from the site.
We optimize font delivery by establishing the ability to display text content in default system fonts, before receiving fonts from the site.
We implement Lazyload by adding “lazy” image loading. This reduces the loading of the main stream when opening the page.
Through skeleton loading, we add a preliminary structure for content that is downloaded later. This is required to reduce page shifts when loading product images and any AJAX content.
- Style optimization:
We add minification of site styles to optimize their delivery to the user.We add critical-CSS, which allows the user to view the site and start working with it before the main styles are loaded.
- JS file optimization:
We reduce the size of JS files by minification.
We transfer JS files to the footer to reduce the load on the main stream.
- Optimization of the server environment
Benefits of Magento 2 Speed Optimization
Our Magento speed optimization services will offer you the following benefits:
- The fastest possible appearance of content with which the user can start working.
- Improved search engine rankings for increased traffic and click-through rates.
- Increased conversion rate.
- Database optimization and improved site usability.
- Positive user experience.
- Reduced load on the server environment.
- Reduced page shift when loading content.
- Rating upgrade and access to yellow/green areas of Magento 2 Google page speed standards.