Make sure that testing your ecommerce solutions corresponds with the market’s needs and don’t leave anything to chance. Our development team will utilize testing methods specific to your business to check every element of the solution for its usability.
Correctly and thoroughly performed e-commerce testing is your way to ensure a seamless visitors experience and improve conversion rates. By checking different aspects of the website and mobile app, you make sure that they don’t harm the performance in any way.
Improve user engagement
Ensure that every page element and feature adds to the visitor’s experience and doesn’t slow down or negatively affect the onsite journey.
Instead of making major changes to your website after it’s up and running, eliminate all the errors in advance. It’s less costly and time-consuming.
Increase conversion rates
A seamless visitor experience is a major contributor to the increasing conversion rates.
Explore visitors behavior
Ecommerce testing allows determining what the visitors do and don’t like and further utilizing that knowledge to create a better user experience.
Different types of ecommerce testing
How to choose testing according to your needs?
Ecommerce ab testing aims to remove consumer pain points. You compare versions of the feature or an element to find out how users respond to them. With A/B testing, ecommerce businesses compare:
Product photography and images
CTA design and copy
With functional testing, developers identify critical glitches and bugs that ruin visitors’ experiences. Imagine adding a product to the shopping cart but being unable to purchase it from here. Functional testing deals with that and lots of other features:
Search and filters
Special prices and promo codes
Ecommerce downtime isn’t what you want to experience at any point of leading an online business; it’s a highly costly ordeal. That’s why performance testing is a necessary part of the software development cycle. It includes the following:
Top features for testing
Let’s review some of the features and functionality that often get tested.
Hero image on the homepage
Most of the main pages of the website have a Hero image. It’s a business’s best chance to grab the audience’s attention and showcase its products. What to pay attention to when testing a hero image:
“Is it auto-scrolling?
If yes, what’s the interval between refreshing images?
Can users click on it?
Is it loading at the same speed as the rest of the content on the page?
Is the rest of the content visible? “
If the users don’t see products they need at once, they will search for them. The search feature should be accessible and clear; users shouldn’t search for the search button. Our developers keep in mind the following while testing the search functionality:
Categories for search: product name, brand name
Relevance of search results
Number of displayed results
Navigation of multi-paged results
The product information page is where most users decide whether they need a particular item. It should be easily navigated and include all the critical information about the product. When testing, specialists check the following:
Images of the product
In/out of stock data
The main purpose of payment methods testing is to ensure the payment gateway’s security, reliability, and performance. Our developers check these aspects while testing payment options:
Confirmation of the order Security testing of credit card and other personal data
Options for guests and logged in users
Several payment options
Timed out sessions
Challenges of ecommerce testing
Changes of shopping habits
With technology development, it’s getting harder and harder to predict consumer behavior. The wide range of mobile devices means that online businesses have to ensure the proper website or app functioning on every one of them. Consumers tend to move quickly from using one device to another, making it hard to concentrate on a specific technology segment.
When using CMSs or ready-to-use ecommerce platforms, business owners deal with many third-party integrations for online payments, tax calculations, gift cards, etc. These integration need to be thoroughly checked before applying due to the high possibility of bugs and glitches.
Changing product catalogue
If the business starts with a limited or small product catalog, the initial testing can’t spot the bugs or glitches that could appear with the expansion of products. Regular testing is required to ensure that the website’s performance is intact even after the changes.
What’s an ecommerce testing and why it is important?
Ecommerce testing is checking various elements of the website or a mobile app for glitches and bugs. It allows online businesses to ensure a smooth user experience and eliminate the risks of issues after the website is up and running. It also saves money and time on maintenance.
What are different types of ecommerce testing?
The widespread testing techniques include functional testing that ensures the quality of the website and performance testing to eliminate downtime risks. There also is security testing, payment testing, A\B testing, etc.
E-commerce testing checklist
Every ecommerce business requires slightly different testing, but the most common features to check are page layout, navigation, performance, system integration, compatibility with web browsers, etc.
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