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Ecommerce Testing

Ecommerce Testing: Why&How to Do It?

Make sure that testing your eCommerce solutions corresponds with the market's needs and don't leave anything to chance. Our development team will utilize testing methods specific to your business to check every element of the solution for its usability.
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origani IT Delight
bambam IT Delight
Trauring Spezialisten IT Delight
Aphidconsulting IT Delight

Benefits of the eCommerce testing for businesses

How it affects your sales?
Correctly and thoroughly performed e-commerce testing is your way to ensure a seamless visitors experience and improve conversion rates. By checking different aspects of the website and mobile app, you make sure that they don’t harm the performance in any way.
Improve user engagement

Improve user engagement

Ensure that every page element and feature adds to the visitor’s experience and doesn’t slow down or negatively affect the onsite journey.
Mitigate risks

Mitigate risks

Instead of making major changes to your website after it’s up and running, eliminate all the errors in advance. It’s less costly and time-consuming.
Increase conversion rates

Increase conversion rates

A seamless visitor experience is a major contributor to the increasing conversion rates.
Explore visitors behavior

Explore visitors behavior

Ecommerce testing allows determining what the visitors do and don’t like and further utilizing that knowledge to create a better user experience.
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Different types of ecommerce testing

How to choose testing according to your needs?

A/B testing

Ecommerce ab testing aims to remove consumer pain points. You compare versions of the feature or an element to find out how users respond to them. With A/B testing, ecommerce businesses compare:
  • Page layouts
  • Navigation
  • Pricing strategies
  • Product photography and images
  • CTA design and copy

Functional testing

With functional testing, developers identify critical glitches and bugs that ruin visitors’ experiences. Imagine adding a product to the shopping cart but being unable to purchase it from here. Functional testing deals with that and lots of other features:
  • Login system
  • Search and filters
  • Shopping cart
  • Order tracking
  • Special prices and promo codes

Performance testing

Ecommerce downtime isn’t what you want to experience at any point of leading an online business; it’s a highly costly ordeal. That’s why performance testing is a necessary part of the software development cycle. It includes the following:
  • Load testing
  • Volume testing
  • Scalability testing
  • Spike testing
  • Stress testing

Top features for testing

Let’s review some of the features and functionality that often get tested.

Hero image on the homepage

Most of the main pages of the website have a Hero image. It’s a business’s best chance to grab the audience’s attention and showcase its products. What to pay attention to when testing a hero image:

  • “Is it auto-scrolling?
  • If yes, what’s the interval between refreshing images?
  • Can users click on it?
  • Is it loading at the same speed as the rest of the content on the page?
  • Is the rest of the content visible? “

Search feature

If the users don’t see products they need at once, they will search for them. The search feature should be accessible and clear; users shouldn’t search for the search button. Our developers keep in mind the following while testing the search functionality:

  • Categories for search: product name, brand name
  • Relevance of search results
  • Sorting options
  • Number of displayed results
  • Navigation of multi-paged results

Product details

The product information page is where most users decide whether they need a particular item. It should be easily navigated and include all the critical information about the product. When testing, specialists check the following:

  • Images of the product
  • Description
  • Reviews
  • Shipping details
  • In/out of stock data

Payment options

The main purpose of payment methods testing is to ensure the payment gateway’s security, reliability, and performance. Our developers check these aspects while testing payment options:

  • Confirmation of the order Security testing of credit card and other personal data
  • Options for guests and logged in users
  • Several payment options
  • Timed out sessions

Challenges of ecommerce testing

Changes of shopping habits


With technology development, it’s getting harder and harder to predict consumer behavior. The wide range of mobile devices means that online businesses have to ensure the proper website or app functioning on every one of them. Consumers tend to move quickly from using one device to another, making it hard to concentrate on a specific technology segment.

Multiple integrations


When using CMSs or ready-to-use ecommerce platforms, business owners deal with many third-party integrations for online payments, tax calculations, gift cards, etc. These integration need to be thoroughly checked before applying due to the high possibility of bugs and glitches.

Changing product catalogue


If the business starts with a limited or small product catalog, the initial testing can’t spot the bugs or glitches that could appear with the expansion of products. Regular testing is required to ensure that the website’s performance is intact even after the changes.

Case Studies

Our latest projects
Project

Zolota Kraina | Magento Migration & Speed Optimization

Duration
1 year
Features
Request A Sample’ System Expanded Carrier Options Mailgun Integration
Technologies
magento
Project

Bamboo Barware | Shopware development

Duration
less than 2 months
Features
Technologies
shopware
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FAQs about ecommerce testing

What’s an ecommerce testing and why it is important?
Ecommerce testing is checking various elements of the website or a mobile app for glitches and bugs. It allows online businesses to ensure a smooth user experience and eliminate the risks of issues after the website is up and running. It also saves money and time on maintenance.
What are different types of ecommerce testing?
The widespread testing techniques include functional testing that ensures the quality of the website and performance testing to eliminate downtime risks. There also is security testing, payment testing, A\B testing, etc.
E-commerce testing checklist
Every ecommerce business requires slightly different testing, but the most common features to check are page layout, navigation, performance, system integration, compatibility with web browsers, etc.

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