Ecommerce management services
Ecommerce management involves it all: launching and running your website, tracking the orders, communicating with clients, and handling day-to-day issues. With the right team, ecommerce management becomes a tool that brings success and profit to the company.
Essential parts of ecommerce businesses
Production
Client acquisition
Client retention
Fulfillment and shipping
Fundamental sections of ecommerce management
Marketing
- Broad set of skills
- Aesthetic vision
- Previous experience working on various projects
- Knowledge of tools needed to create powerful marketing and advertising campaigns
- Communication and presentations capabilities
Technology
- Concentrate on responsive designs
- Have loads of experience with different platforms
- Create top-notch layouts
- Take into consideration web performance and SEO
- Test the project’s overall performance, stability, and speed
Optimization
- Improve advanced search and filtering options
- Redesign your current solution to make it more efficient
- Add specific details and customer interactions to increase engagement
- Check indexation
- Optimize content and structure of pages
Key challenges of ecommerce management
Client’s personal experience
If you don’t know who your customer is, you can’t target them appropriately and offer relatable items and products. Chances are, visitors of your website won’t browse through the website for too long if the necessary items aren’t displayed at once. Or, if your marketing campaigns are targeted at the wrong audience, you won’t get new customers and profit from it.
- Use artificial intelligence and machine learning to create a custom experience.
- Develop customer profiles
- Create a customer-focused vision statement
- Develop a self-service experience
Customer loyalty
Making sure that visitor gets interested in your products is only half of the deal. It takes months and multiple orders for the customer to develop brand loyalty and advocate for them. Security of customers’ data is one of the key factors that affect their trust and loyalty since the customers have to share their banking details when making the order.
- Use all the necessary certificates and practices to ensure the safety of your client’s data
- Personalized customer service
- Community
- Special offers for returning customers
Quickly changing market
The ecommerce landscape is a quickly changing environment. The changes can come from anywhere: political situations in different countries or the latest technological developments. If you can’t predict its evolution and changes, you won’t be able to stay afloat. Meaning, losing profits and your market share to the competitors.
- Make sure to have specialists with different expertise and skills in the team
- Conduct cross-research and predict the direction of the problems
- Consider and analyze the market from different angles
- Explore new technologies and tools that constantly emerge on the market
Lack of skilled specialists
Quite often, businesses start their work with a small team of employees who try to be the heroes that save the day. They perform multiple tasks, even those that require special or exclusive knowledge and skills. Or else, they recruit people unfit for the work that needs to be done.
- As your business grows, grow your team.
- Cover all the blind spots of the business,
- Outsource when needed
- Don’t be afraid to involve new people for advice and outside perspective.
Principles of effective ecommerce management
Ecommerce management software use
Regulated workflows
Adherence to main goals
Case studies
Zolota Kraina | Magento Migration & Speed Optimization
Bamboo Barware | Shopware development
FAQs about ecommerce management
