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How to organize your ecommerce management smartly with IT Delight?

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Essential parts of ecommerce businesses

Different management strategies for different business parts
Putting together our expertise in information technology and ecommerce development, we divided four parts of ecommerce that require careful consideration and analysis. Thought-out ecommerce management of these areas helps boost sales, expand the clients’ pool, and increase customer satisfaction levels.
Production

Production

Products are the essence of your business. Ecommerce managers are there to help you craft pricing strategies, compare competitors’ prices, and develop web-specific item lines.
Client acquisition

Client acquisition

Ecommerce management ensures that all the products are correctly displayed online, and the website runs smoothly. We work on organizing your online presence in a way that attracts customers, not scares them away.
Client retention

Client retention

With ecommerce managers, you get to analyze the market and the current customers to ensure that they will come back to your store again.
Fulfillment and shipping

Fulfillment and shipping

Last but not least, organize fulfillment of your orders so that the clients can get the products quickly no matter the city or country of destination.
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Fundamental sections of ecommerce management

Which parts of your company needs fixing?

Marketing

“Besides ecommerce development, we offer advisory and technical assistance to enable businesses to improve their marketing and promotional campaigns. You need skilled digital marketing specialists to make sure that your online presence is noticed out there. Our specialists have:
  • Broad set of skills
  • Aesthetic vision
  • Previous experience working on various projects
  • Knowledge of tools needed to create powerful marketing and advertising campaigns
  • Communication and presentations capabilities

Technology

Successful online business is impossible without a proper use of IT technologies. We give you a skilled IT team to build a fast-running site with clean-cut navigation. Proper use of modern technology is your chance to stand out in the wide field of competitors. We have years of experience and team of professionals who know how to use the latest technology to match your needs and make it work to your advantage. Our developers:
  • Concentrate on responsive designs
  • Have loads of experience with different platforms
  • Create top-notch layouts
  • Take into consideration web performance and SEO
  • Test the project’s overall performance, stability, and speed

Optimization

You need to constantly update and change the online presence in order to stay relevant on the market. Our ecommerce developers and consultants share their knowledge and experience and offer professional assistance to improve your ecommerce business. We create and improve your solutions to make them easier to manage and support, as well as increase their effectiveness. Our specialists:
  • Improve advanced search and filtering options
  • Redesign your current solution to make it more efficient
  • Add specific details and customer interactions to increase engagement
  • Check indexation
  • Optimize content and structure of pages

Key challenges of ecommerce management

The ecommerce business is growing rapidly, and so are its challenges. Let’s take a look at the four most common areas of challenges in ecommerce management.

Client’s personal experience

If you don’t know who your customer is, you can’t target them appropriately and offer relatable items and products. Chances are, visitors of your website won’t browse through the website for too long if the necessary items aren’t displayed at once. Or, if your marketing campaigns are targeted at the wrong audience, you won’t get new customers and profit from it.

  • Use artificial intelligence and machine learning to create a custom experience.
  • Develop customer profiles
  • Create a customer-focused vision statement
  • Develop a self-service experience

Customer loyalty

Making sure that visitor gets interested in your products is only half of the deal. It takes months and multiple orders for the customer to develop brand loyalty and advocate for them. Security of customers’ data is one of the key factors that affect their trust and loyalty since the customers have to share their banking details when making the order.

  • Use all the necessary certificates and practices to ensure the safety of your client’s data
  • Personalized customer service
  • Community
  • Special offers for returning customers

Quickly changing market

The ecommerce landscape is a quickly changing environment. The changes can come from anywhere: political situations in different countries or the latest technological developments. If you can’t predict its evolution and changes, you won’t be able to stay afloat. Meaning, losing profits and your market share to the competitors.

  • Make sure to have specialists with different expertise and skills in the team
  • Conduct cross-research and predict the direction of the problems
  • Consider and analyze the market from different angles
  • Explore new technologies and tools that constantly emerge on the market

Lack of skilled specialists

Quite often, businesses start their work with a small team of employees who try to be the heroes that save the day. They perform multiple tasks, even those that require special or exclusive knowledge and skills. Or else, they recruit people unfit for the work that needs to be done.

  • As your business grows, grow your team.
  • Cover all the blind spots of the business,
  • Outsource when needed
  • Don’t be afraid to involve new people for advice and outside perspective.

Principles of effective ecommerce management

Ecommerce management software use


Automate the processes whenever possible. Automation saves your time and money and allows focusing on more complex issues and challenges. Use ecommerce management software to ensure the growth of your business.

Regulated workflows


Create a single channel for communication between employees and partners involved in the business. In this way, you will make sure that everyone is on the same page regarding the work processes. With us, all of your ecommerce-related issues will be handled by the same team of professionals.

Adherence to main goals


Keep in mind your main goals, and remember that every decision you make needs to contribute to those goals. If you need an ecommerce manager who will take care of all ecommerce-related issues, trust IT Delight, an ecommerce management company that can handle all ecommerce trouble at once.

Case studies

Our latest projects
Project

Zolota Kraina | Magento Migration & Speed Optimization

Duration
1 year
Features
Request A Sample’ System Expanded Carrier Options Mailgun Integration
Technologies
magento
Project

Bamboo Barware | Shopware development

Duration
less than 2 months
Features
Technologies
shopware
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FAQs about ecommerce management

What’s an ecommerce management?
Ecommerce management is a sum-up of all the processes performed so the online business would run smoothly and properly. It involved things from website development and maintenance to marketing and advertising campaigns.
What are the main challenges of ecommerce management?
Ecommerce management challenges grow proportionally with the growth of the ecommerce market. They include increased competition, fight for customer attention and loyalty, quickly changing market, security issues, etc.
What’s the role of ecommerce specialist to the business?
There is a wide variety of ecommerce specialists who hold a vital role in the success of the online business. For instance, website developers ensure that your website is user-friendly and responsive, while SEO specialists ensure it ranks high on search engines.

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