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B2C Ecommerce: Types, Examples, Benefits

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Benefits of B2C eCommerce

How to gain success in the field of B2C eCommerce?
B2C ecommerce isn’t one of the most popular business models for no reason. Lots of businesses thrive using this model, as the process is simple and accessible for both buyers and users. Let’s explore other benefits of B2C ecommerce together.
Wide reach

Wide reach

Today, you can reach almost anyone via their mobile screen. Compared to newspaper ads or billboard hoardings, this gives you a lot wider audience to work with. When a person stumbles upon the online ad for your store, it takes only a few seconds for them to make a purchase.
Reduced costs

Reduced costs

cThe B2C model allows you to skip the costs of infrastructure, electricity, staffing, etc. You also get to easily manage inventory and warehousing with fewer employees and resources.
Direct communication

Direct communication

You personalize it and learn which way works best for your audience using several communication channels, such as emails, SMS, or push notifications. Ultimately, it leads to a greater number of visitors to the online store.
Improved accessibility

Improved accessibility

There are no limits in terms of workdays or working hours. Customers can purchase products 24/7.
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B2C eCommerce platform features to foster your ecommerce growth

What to pay attention to when building a B2C plaftorm?

User Interface

The end goal of a smooth UI is simple, intuitive, and efficient users’ interactions with the website. When it comes to Ecommerce, user experience is one of the key factors that impact website performance and lead to changes in sales. That’s why intuitive interfaces and thought-out designs shouldn’t be overlooked.
  • Easily navigated search bar
  • Visible and appealing call-to-action buttons
  • Easy-to-grasp navigation
  • Breadcrumb navigation (helps users to browse through the website)
  • Quick and simple checkout

Personalization

Personalized experience raises the chances of customers making a purchase. No one wants to see 20 options of different jeans when looking for a dress. Ensuring that customers see relevant offers, you reduce the risk of them leaving the website.
  • Discounts for the related products
  • Recommendations based on the previous history
  • Adjusted navigation based on the previous purchases
  • Content relevant to the regions and local communities
  • User-generated content from loyal customers

Checkout process

Checkout is the final step of the user journey when making a purchase and one of the most important at the same time. It shouldn’t include too many steps and have enough options in terms of payment methods.
  • Optional account creation
  • Minimum form fields
  • Utilized upselling and cross-selling
  • Several payment options
  • Mobile-friendly structure

Types of B2C ecommerce businesses

While the B2C ecommerce concept is quite straightforward, it can be divided into several models.

Direct sellers

Direct selling is how most people imagine B2C ecommerce. This model includes online retail stores that either sell products of their own brand or various brands.

  • IKEA
  • Mary Kay
  • Dr. Martens
  • The Ordinary
  • Adidas

Online intermediaries

This model involves using a website to bring businesses and customers together. Online intermediaries don’t have their own products or services; they rather create a path between sellers and buyers.

  • Amazon
  • Flipkart
  • Snapdeal
  • Etsy
  • eBay

Advertisement-based

This model also involves websites that don’t own products or services. Instead, they sell ads for products and services owned by other businesses. As these platforms grow, they serve as a strong promotional space for businesses.

  • The Huffington Post
  • TechCrunch
  • Forbes
  • New York Times
  • BBC

Community-based

This model focuses on specific groups that want specific products. Social media is a great example of how online businesses utilize the B2C community-based model.

  • Facebook
  • Instagram
  • TikTok
  • Twitter
  • Snapchat

B2C best practices

Product pages optimization


It includes fast loading speed, engaging user experience, and a thought-out structure of content placement. Additionally, the CTA button has to be compelling so the customers can easily make and complete purchases. Make sure that your product page isn’t clustered with unnecessary information.

Short user journey


No one wants to be distracted by the abundance of irrelevant offers and additional features. Make sure that your customers have a smooth journey from the product page to the checkout.

Detailed product descriptions


Product information is a sales pitch of your goods on the website. It has to include all the necessary details, such as name, model, price, color, etc. At the same time, don’t make it too dull and include eye-catching details.

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FAQs about B2C ecommerce

What is B2C ecommerce?
B2C ecommerce is a business model where sales occur between businesses and consumers. Companies that sell their goods and services directly to the end-users are B2C.
What is the difference between B2B and B2C ecommerce?
The main difference between the two models is their intended customers. B2B means selling goods and services from one business to another, while B2C means selling from companies to individual customers.

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