Trauring Spezialisten | Magento Upgrate & Speed Optimization
We provided SEO optimization services for Trauring Spezialisten. The client grappled with slow site loading and checkout issues. Our goal: boost user experience by optimizing front-end and back-end performance, addressing security gaps, and upgrading an outdated Magento platform.
About project
Our client is a Germany-based company that sells jewelry online. Like with any other e-commerce business, the client’s revenue directly depends on the quality of user experience that customers get when visiting its internet store. However, the problem was that the site was loading incredibly slowly. Additionally, the checkout performance was sluggish, too. So, the client reached-out to us with a request to fix these issues and optimize the website for speed.
Challenge
To increase the page speed of the client’s website, we had to optimize its front-end and back-end performance. However, when our team reviewed the source code, they found out that its quality was rather poor. Besides, previous developers left a number of security vulnerabilities unaddressed. So, we had to eliminate these critical issues before proceeding to the site optimization.
On top of that, the client’s online store was based on Magento 2.2.7 which is an outdated version of the platform. This was an additional challenge for our engineers.
Solution
To make the client’s site faster, we applied a number of standard optimization techniques. Here’s what we did:
- Implemented lazy loading to load large-size media elements after the main content of the site and only when a user scrolls down to them.
- Optimized JavaScript and CSS to clean up unnecessary characters (e.g., spaces) from the code and reduce the number and size of server requests for JavaScript files.
- Added auto height for a homepage slider to improve the site’s responsiveness.
- Optimized font delivery to allow web texts to load in default system fonts first.
- Removed unused Magento modules to decrease the code maintenance work, lower security risks, and made platform structure more lightweight.
- Added Critical CSS so that pages would render content faster, especially on mobile devices.
Our team spent approximatly 70 hours completing this project. This time covers the work required to optimize the website, rewrite JavaScript and CSS, and fix major security vulnerabilities. As a result, we considerably reduced the page load time, making the client’s website much faster and user-friendly.
1 Developer
1 DevOps
1 Project Manager
One month
JavaScript and CSS optimization
Speed Optimization
Magento version upgrade
Optimization of Magento modules
The result
In 70 hours, we enhanced website security, optimized front-end and back-end, and upgraded Magento. Techniques like lazy loading and CSS optimization significantly reduced page load times, creating a faster, more user-friendly experience.
Product catalog
By delving into competitor analysis and understanding the unique market and customer needs, we redesigned the product catalog. The result is a user-friendly and intuitive platform with convenient filters, making product searches more efficient and the shopping experience more enjoyable.
Mobile view
In our efforts to enhance the mobile shopping experience for TrauringSpezialisten, we focused on ensuring the site’s adaptability and user-friendliness on smartphones and tablets. Our mobile view optimization provides an interface that is visually appealing and highly functional, offering improved accessibility for users on mobile devices.
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