About the client
Our client is Zolota Kraina, one of the leading jewelry retailers in Ukraine. It operates multiple brick-and-mortar stores across the country and sells products online. When the client reached out to us, their primary request was to merge Zolota Kraina’s two e-commerce websites into one store and migrate it from Magento 1 to Magento 2. Adobe was going to cease the support for all Magento 1.x releases in June 2020, so the client wanted to ensure that its online stores would keep operating flawlessly. We also suggested increasing the website’s performance indicators, and the client’s team agreed to this idea. We planned to make the page speed at least two times faster.
In addition, the client wanted to enhance the stock, customer, and order management across its entire business (online and offline) by creating a comprehensive IT infrastructure. Lastly, they asked us to develop a global customer loyalty program and build a progressive web app. Our team has all the skills and experience to handle these requests. So we agreed to take up this project and immediately set to work.
One of our tasks within the migration part of this project was to transfer all SEO settings from Zolota Kraina’s two old websites to the new store. A potential issue was that many potential customers had been finding the client’s business through internet searches. Naturally, the client did not want to lose its organic traffic because of the migration.
This request became quite a challenge for our team since the structure of the new store was different from the structure of the two old sites. Also, the original SEO and marketing settings were custom developed, so they were not covered by Magento 1 modules.
Both these factors significantly complicated the migration process. So our team had to put a lot of effort into this task to deliver the results that the client was expecting from us. We worked thoroughly and diligently on every aspect of the transition. And, eventually, we managed to ensure that the SEO technical setup of the new store reflected the relevant settings of the client’s previous websites.
What we did
The client came to us with multiple requests. To complete this project, we did the following things:
Combined two Magento 1 e-commerce websites into one store
Migrated the new store to Magento 2
Improved the online store’s integration with the client’s ERP system, which resulted in better stock, customer, and order management
Developed a global customer loyalty program
Increased the website’s page speed by 2.5 times (which exceeded the client expectations)
Helped the client to optimize its hosting costs
Developed a PWA and published it to the app stores
Some of these tasks required the involvement of the client’s IT team. That’s why we worked closely with Zolota Kraina’s in-house 1C specialists throughout the entire project. Our cooperation with this client lasted for 8 months. We met all the requirements and deadlines, and our team received positive feedback.
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