Magento Migration & Speed Optimization | Case Study | IT Delight

Platform

Magento 1 & Magento 2

Client industry

Jewelry (online & offline markets)

Client location

Ukraine

Team size

8 team members (4 engineers, QA, PM, UI/UX designer, & content manager)

Partnership period

July 2020 - March 2021

Technologies

Magento Commerce Cloud, Vue Storefront

TECHNOLOGIES

About Project

About the client

Our client is Zolota Kraina, one of the leading jewelry retailers in Ukraine. It operates multiple brick-and-mortar stores across the country and sells products online. When the client reached out to us, their primary request was to merge Zolota Kraina’s two e-commerce websites into one store and migrate it from Magento 1 to Magento 2. Adobe was going to cease the support for all Magento 1.x releases in June 2020, so the client wanted to ensure that its online stores would keep operating flawlessly. We also suggested increasing the website’s performance indicators, and the client’s team agreed to this idea. We planned to make the page speed at least two times faster.

In addition, the client wanted to enhance the stock, customer, and order management across its entire business (online and offline) by creating a comprehensive IT infrastructure. Lastly, they asked us to develop a global customer loyalty program and build a progressive web app. Our team has all the skills and experience to handle these requests. So we agreed to take up this project and immediately set to work.

Challenges

One of our tasks within the migration part of this project was to transfer all SEO settings from Zolota Kraina’s two old websites to the new store. A potential issue was that many potential customers had been finding the client’s business through internet searches. Naturally, the client did not want to lose its organic traffic because of the migration.

This request became quite a challenge for our team since the structure of the new store was different from the structure of the two old sites. Also, the original SEO and marketing settings were custom developed, so they were not covered by Magento 1 modules.

Both these factors significantly complicated the migration process. So our team had to put a lot of effort into this task to deliver the results that the client was expecting from us. We worked thoroughly and diligently on every aspect of the transition. And, eventually, we managed to ensure that the SEO technical setup of the new store reflected the relevant settings of the client’s previous websites.

post-large

What we did

The client came to us with multiple requests. To complete this project, we did the following things:

  • Combined two Magento 1 e-commerce websites into one store

  • Migrated the new store to Magento 2

  • Improved the online store’s integration with the client’s ERP system, which resulted in better stock, customer, and order management

  • Developed a global customer loyalty program

  • Increased the website’s page speed by 2.5 times (which exceeded the client expectations)

  • Helped the client to optimize its hosting costs

  • Developed a PWA and published it to the app stores

  • Some of these tasks required the involvement of the client’s IT team. That’s why we worked closely with Zolota Kraina’s in-house 1C specialists throughout the entire project. Our cooperation with this client lasted for 8 months. We met all the requirements and deadlines, and our team received positive feedback.

Scroll to open
Home page
News
Product Page
Prev
next
VIEW THIS case

Let’s discuss

Your project?



    BY CLICKING ON SEND YOU WILL CONFIRM THAT YOU'VE READ AND ACCEPTED OUR PRIVACY NOTICE.

    1. BamBam | IT Delight

      BamBam | IT Delight

      BamBam | IT Delight

      We at bambambarware produce high-quality + handmade bamboo products in the form of bar accessories for gastronomy / bars...

      Learn More

      Fields

      • Shopware
      • PHP
      • JS
      • AJAX
      • jQuery
      • HTML5
      • CSS3
      • Adaptive
    2. Magento 2 Page Speed Optimization | Case Study | IT Delight

      Magento 2 Page Speed Optimization | Case Study | IT Delight

      Magento 2 Page Speed Optimization | Case Study | IT Delight

      To speed up the client’s Magento 2-based store, we implemented lazy loading, optimized fonts, CSS & JS, removed unused modules, and applied other techniques.

      Learn More

      Fields

      • Magento

    Every successful venture is rooted in a bold decision once made.

    Peter Drucker

    Fill out the form

    tell us about your needs. together we’ll find the best path to take.




      By clicking on send you will confirm that you've read and accepted our Privacy Notice.

      Your message has been sent